David Ward Media
Communications for Business
David Ward Media
Communications for Business
Brand Marketing CEO

5 Ways To Build Brand Power Online

Having brand power is the best way to stand out from the crowd online.  Creating free content for your audience is a great way to connect with current and future customers.  Producing content with educational or entertainment value is a genuine way to build real relationships between your brand and your audience.  The best way to approach this is by putting a face to the brand: A real person – preferably the CEO or Owner.

Sure a lot of people don’t want to be on social media, making videos, doing interviews, but that’s the difference between having an online presence and having real brand power.  Of course the customer having a connection with the product is paramount, but once a customer starts a relationship with “the face of the company” higher benefits of brand power come into effect.

5 Ways to Build Brand Power Online


Brand Marketing CEO
Published

5 Ways to Build Brand Power Online

1.CEO/Owner Visibility
2.Video With Real People
3.Regular Free Content
4.Integrated Communications Plan
5.Stick To It For At Least 6 Months!!

Business Podcast

Whether you are an executive running a Fortune 500 company or a start up business owner, it’s imperative that your brand has an online presence.  The problem is most owners and managers are so busy running the company, it can be difficult to find time to have an online presence, and promote your business.  

For most who venture deeper into content creation for their business the biggest challenge is deciding how much time and effort to put into blogging or podcasting etc.  This is why it’s so important to have an overall integrated marketing and communications strategy.  Without clearly understanding how your media creation helps generate revenue and brand power, it becomes difficult to maintain and benefit from it.

If there isn’t a clear integrated communications plan in place that relates brand awareness to revenue, then it’s hard to stay the course and realize true online brand power.