5 Ways to Build Brand Power Online
2.Video With Real People
3.Regular Free Content
4.Integrated Communications Plan
5.Stick To It For At Least 6 Months!!
Whether you are an executive running a Fortune 500 company or a start up business owner, it’s imperative that your brand has an online presence. The problem is most owners and managers are so busy running the company, it can be difficult to find time to have an online presence, and promote your business.
For most who venture deeper into content creation for their business the biggest challenge is deciding how much time and effort to put into blogging or podcasting etc. This is why it’s so important to have an overall integrated marketing and communications strategy. Without clearly understanding how your media creation helps generate revenue and brand power, it becomes difficult to maintain and benefit from it.
If there isn’t a clear integrated communications plan in place that relates brand awareness to revenue, then it’s hard to stay the course and realize true online brand power.