Having brand power is the best way to stand out from the crowd online.  Creating free content for your audience is a great way to connect with current and future customers.  Producing content with educational or entertainment value is a genuine way to build real relationships between your band and your audience.  We believe the best way to approach this is by putting a face to the brand: A real person – You!

Social Media

Some Executives love social media and others despise it.  If you’re serious about building your company you should not be ignoring social media.  As a business owner or executive, having an online relationship with your current and future customers will dramatically increase your brand power, and always lead to more sales.  Company websites and social media posts full of product shots and no real people will have very little effect on brand presence and brand loyalty.  We can give you a crash course on how to manage your personal brand and company social media channels so you can connect with customers in a more genuine way.  We’ll show you technical tips for each platform, how to create your own messaging strategy, and most importantly, we show you how to produce effective content that can be done quick, easy and free.

Video

We all know that video generally garners more attention on social media and website channels.  For an owner or CEO to build brand power for themselves and their company, making videos is essential.  We show you how to create simple and effective videos for your social media channels and business website.  As well as teaching simple technical tricks, we also train you how to speak to the camera in a natural, professional, and genuine way.  We also work with companies to help them develop YouTube shows and Podcasts, which is a great way to provide content value for your prospective customers – especially in B2B industries.

Digital Marketing

For many small to mid-sized companies having your own marketing professional or department on the payroll is not an viable option.  We provide training for owners and managers who want to learn how to execute their own online marketing campaigns.  We can show you how to use Ads Manager, Google Analytics, Google Adwords and many other digital marketing tools.  More importantly, we will show you how to create a simple content creation and marketing strategy that you can realistically operate yourself.